Trix is a brand of breakfast cereal. It is made by General Mills for North America and Cereal Partners in other parts of the world. They are vanilla-flavored puffed cereal pieces. They were first round, brightly colored cereal pieces. In 1991, they were changed to puffed fruit-shaped pieces. In 2006, they were changed back to their round shape in the United States and some other places. In the present, the slogan says: "Trix is not for rabbits!".
Overview
When the cereal was first made in 1954,[1] it originally had three flavors: "Orangy Orange", "Raspberry Red", and "Lemony Yellow(/Lemon)". Between 1984 and 1999, five more flavors were added: "Grapity Purple(/Grape)" (1984), "Lime Green" (1991), "Wildberry Blue(/Blueberry-Wild-Cherry Split) (1998-2006), "Watermelon Green" (1999) and "Bananaberry Split(/Strawberry-Banana Yellow)" (2003). Yoplait-brand yogurt, made by General Mills, makes Trix Yogurt. It has flavors such as "Watermelon Burst". A different type of Trix cereal called "Trix Swirls" is made also. It is made of puffed pieces with different colored swirls.
International Code of Marketing of Breast-milk Substitutes
Nescafé Basement
1Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license. 3US production rights owned by The Hershey Company. 4Canadian production rights owned by The Hershey Company. 5US rights and production owned by Smarties Candy Company, with a different product. 6US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7Produced by Cereal Partners, branded as Nestlé. 8Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. 9Philippine production rights is owned by Alaska Milk Corporation. 10Used in Indonesia, Thailand, and Cambodia. 11Used in the Philippines. 12Used in Brazil.
