TAG Heuer

TAG Heuer
TAG Heuer
Company typeSubsidiary
IndustryWatches
Founded1860 (1860) in Saint-Imier
FounderEdouard Heuer
Headquarters
  • 6A rue Louis-Joseph Chevrolet
  • 2300 La Chaux-de-Fonds
  • Switzerland
47°05′17″N 6°48′39″E / 47.0879198°N 6.8109173°E / 47.0879198; 6.8109173
ParentLVMH
Websitetagheuer.com

TAG Heuer is a Swiss company that designs, manufactures and markets wristwatches and fashion accessories, as well as eyewear and mobile phones under the Tag Heuer brand manufactured under license by other companies.[1]

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland. In 1985, TAG Group acquired a majority stake in the company, forming TAG Heuer. In 1999, TAG Heuer was acquired by French luxury goods conglomerate LVMH.[2]

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.[3]

References

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