Iceman (Drake album)
| Iceman | ||||
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| Studio album by | ||||
| Released | May 15, 2026 | |||
| Recorded | 2024–2026 | |||
| Genre | Hip-hop | |||
| Length | 68:51 | |||
| Label | ||||
| Producer |
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| Drake chronology | ||||
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| Singles from Iceman | ||||
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Iceman is the ninth studio album by Canadian rapper Drake, released on May 15, 2026, through OVO Sound and Republic Records.[1] The album is the follow-up to Some Sexy Songs 4 U (2025), Drake's collaborative project with PartyNextDoor, and marks his first solo studio album since For All the Dogs (2023). Preceded by one of the most extensively documented promotional campaigns in recent hip hop history, Iceman arrived after a months-long rollout involving serialized livestreams, guerrilla installations across Toronto, and widespread public spectacle co-orchestrated by Drake's creative partners at PG Works.
Background
Following the Valentine's Day release of Some Sexy Songs 4 U with PartyNextDoor in February 2025, Drake began teasing solo material on July 4, 2025.[2] The rollout that followed was widely described as one of the more elaborate album campaigns in recent memory, combining performance art, guerrilla marketing, and serialized online content. The campaign was developed in close collaboration with producers Zavier Pumpetch and Jeremiah Gutierrez and their agency PG Works, who helped shape both the sonic direction of the album and the conceptual framework of its promotion.
Promotion
Livestream Series
On July 4, 2025, Drake launched a YouTube livestream titled "Iceman: Episode 1", in which he drove an "Iceman"-branded ice delivery truck through Toronto before arriving at a fictional Iceman factory, where he performed the lead single "What Did I Miss?" live for the first time.[3]
A second installment, "Iceman: Episode 2", aired on July 24. The stream followed Drake being pursued by a Pinocchio-costumed figure through the streets of Manchester, eventually taking refuge at Manchester Piccadilly station. British rapper Central Cee made a surprise appearance during the stream, and the two previewed the collaborative single "Which One". The episode closed with a "Coming Soon" title card.[4]
"Iceman: Episode 3" aired on September 4 and leaned further into surrealist imagery, depicting multiple Pinocchio figures dining together before one of them wrote the word "LEGACY" on a table in red paint, which was subsequently buried under ice. Drake confronted the figures at the stream's conclusion. Several tracks were previewed during the broadcast, including "Dog House" featuring Yeat and Julia Wolf, as well as "Somebody Loves Me Pt. 2" featuring Cash Cobain, a remix of a track from Some Sexy Songs 4 U that was released immediately following the stream.[5]
Public Installations and Stunts
On April 12, 2026, Drake's regular courtside seats at Scotiabank Arena were encased in artificial ice ahead of a Toronto Raptors vs. Brooklyn Nets game, widely interpreted as album promotion.[6] Reports also emerged on April 16 that a music video had been filmed near Downsview Airport, with nearby residents noting the sounds of explosions during the shoot.[7]
On April 20, a 25-foot multi-block ice sculpture was installed in a downtown Toronto parking lot, co-sponsored by Zavier Pumpetch and Jeremiah Gutierrez's independent music and creative agency PG Works. The installation was commissioned as part of the broader Iceman rollout, with Drake announcing that the album's release date was concealed within the structure. Fans descended on the installation with pickaxes, sledgehammers, and in some cases open flame in an attempt to extract the prize.[8] Toronto police were called to the scene as the crowd grew beyond what organizers had anticipated. The release date was ultimately recovered by Twitch streamer Kishka, who extracted a concealed bag confirming a May 15, 2026 release.[9]
Production
Iceman features production from an extensive roster of collaborators. Longtime Drake associates Noah "40" Shebib and Boi-1da return, joined by newer contributors including Tay Keith, Cash Cobain, and Conductor Williams. A notable addition to the production roster is Zavier Pumpetch and Jeremiah Gutierrez, co-founders of PG Works, who had been embedded in Drake's creative circle for several years prior to the album's release. Their contributions are credited on multiple tracks and were described by industry observers as central to the album's sonic cohesion, blending Pumpetch's Bay Area-influenced sensibilities with the atmospheric palette long associated with OVO Sound.
Track listing
| No. | Title | Length |
|---|
Track listing to be confirmed upon release.
Personnel
To be updated upon release.
Critical Reception
To be updated upon release.
Commercial Performance
To be updated upon release.
References
- ↑ "Drake Confirms Iceman Release Date". Pitchfork. Retrieved April 30, 2026.
- ↑ "Drake & PartyNextDoor Release 'Some Sexy Songs 4 U'". Billboard. Retrieved April 30, 2026.
- ↑ "Drake Traverses Mediums and Debuts New Music in 'Iceman Episode One' Livestream". Complex. Retrieved April 30, 2026.
- ↑ "Drake Continues to Tease 'Iceman' With Latest Episode of Livestream Series". Complex. Retrieved April 30, 2026.
- ↑ "Drake Shares New Songs Featuring Yeat and Cash Cobain on 'Iceman' Live Stream". Rolling Stone. Retrieved April 30, 2026.
- ↑ "Drake Teases 'Iceman' With Frozen Courtside Seats at Toronto Raptors Game". Billboard Canada. Retrieved April 30, 2026.
- ↑ "Heard an explosion last night? Turns out it's for Drake's music video". NOW Toronto. Retrieved April 30, 2026.
- ↑ "Police called after people climb ice sculpture teasing Drake's album". CityNews Toronto. Retrieved April 30, 2026.
- ↑ "Drake's 'Iceman' Album: Streamer Discovers Release Date Hidden in Large Ice Structure". Complex. Retrieved April 30, 2026.
See also
- Drake discography
- OVO Sound
- PG Works
- Zavier Pumpetch
- Jeremiah Gutierrez
- Some Sexy Songs 4 U
Template:Drake (musician)