Battle cry
A Battle cry is a loud shout, slogan, or phrase used to encourage, unite, and motivate people, especially before or during a fight, competition, or challenge.
Examples:
Soldiers might shout a battle cry before charging into battle.
Sports teams often have battle cries to boost team spirit.
Groups or movements may use a battle cry to rally supporters.
Common battle cries;
"Charge!"
"For the King!"
"Victory or death!"
"Let's go!"
"No surrender!"
Figurative meaning
Today, "battle cry" is often used metaphorically to mean a rallying call for a cause or goal.
Example:
"Education for all became the battle cry of the Reform movement."
So, a battle cry is essentially a powerful shout or slogan that inspires people to act together with courage and determination.